Let's talk packaging first and get that out of the way. It's standard. Plastic tube with a classic applicator, hugs the lips perfectly and doesn't leak. Travel friendly and cute looking.
There are 6 shades available and I'd say it's a pretty good range of nudes and bolder shades for everyone's taste. However, the most iconic 'Kylie Jenner' style shade has to be 'Birthday Suit', a lovely pinky nude, with some brown and mauve undertones. I can't even tell you how many times I've tried to get my hand on this shade which seems to be so popular that it's out of stock 90% of the time. Now that I have it, I can say I understand why.
The application process is a bit tricky if you're not used to liquid lipsticks. I usually line my lips first, just to make sure I get the shape right, but you don't have to do it, if you're really careful with the lipstick. I would recommend wiping out the excess product that comes out on the applicator as it can make you apply a thicker layer that you'd necessary want to. One coat is enough in my opinion, as long as you make sure it's all even. The consistency is a perfect combination between creamy and liquidy. It takes a few second to dry and than it sets completely matte. The color also get a little bit darker as it sets, so at the end of the day you end up with a darker shade than you first applied in the morning. That's not something that bothers me, personally, but you might wanna remember that anyway.
They feel pretty comfortable on the lips, especially in the first couple of hours. They're not sticky at all, which is a major plus in my book, and they're not too drying or clinging to dry patches either. However, as the hours go by, if your lips aren't exfoliated really well, it can get a big dry on the inside part of the lips. For me, that's when I feel like licking my lips to bring some moisture back into them and when that inner part starts to fade a little bit. If this happens, I find that you can reapply it and it doesn't make things worse. It doesn't solve the dryness problem either but the color is back and the feeling is definitely bearable. In conclusion, the staying power is great and it can last a whole day if you exfoliate. Otherwise, it will last everywhere except for the inner part of your lips, where it usually starts to fade after 4/5 hours.
For the price and the accessibility, I'd say it's a pretty decent liquid lipstick, especially for a beginner. It's pretty easy to apply, it's fairly comfortable on the lips and it stays on for a pretty long time. It's not the perfect product, especially if you're used to creamy fool-proof lipstick, but it gets the job done and it can definitely compete with more expensive liquid lipsticks in terms of the quality. So it's a winner in my book!
How about you? Have you tried liquid lipsticks or are you tempted by it? What's your favorite one? Let me know in the comments below!